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Targeting Niche Audiences – AOL’s New Branding Strategy

AOL, once considered a pioneer in internet technology, has fallen on hard times over the years, unable to devise an effective branding strategy. A failed merger with Time-Warner, a non-focus on search while Google built an empire (the AOL search engine eventually began serving up Google results on its portal site), and declining dial-up business are all contributing factors to the ongoing difficulties of AOL and its search engine.However, AOL seems to have a new branding strategy in mind for the AOL search engine, which would revamp its services and target specific niches. And while many “analysts” claim that it is already a failure before the results are in, it is too soon to tell how this will affect AOL and the search engine that bears its name. Personally, I think it’s a smart play for the company – and something that bears watching. If the branding strategy is successful, another huge company may want to follow AOL’s example.You see, AOL understands that the AOL search engine and its other services are not a brand beloved by many. The AOL search engine and AOL itself are seen as somewhat ancient, old school, 56k, etc. Nightmare stories about its online services are not in short supply. I haven’t done any specific studies on this, but in my circle of friends and business acquaintances, people consider an AOL subscriber a little behind the times.The point is (in my opinion) that the “AOL brand” itself has decreasing value and may actually have negative value if the specific sites that it owns or has recently purchased are brought in under an umbrella branding strategy. These sites include those catering toward everything from country music fans to moms sharing photos to guys trying to pick up women. In some cases, the niche sites do not even display their affiliation with AOL or its search engine (or if they do, it is not featured very prominently).


The logic behind this branding strategy is clear. First of all, the AOL search engine and portal weren’t attracting new visitors. Secondly, the AOL search engine and brand itself are not particularly hip or fresh. Third, and probably most importantly, specific portal sites attract specific types of users, which are usually highly targeted, prompting a potential for more ad revenue (in theory).Basically, the AOL portal has stopped trying to be all things to all people. Google is able to pull off the “all things to all people” approach primarily because it doesn’t have issues with a branding strategy yet – in fact, the new vertical searches that it adds under the Google “branding umbrella” are augmented by implied hipness and coolness. However, as AOL has discovered, hipness usually has a shelf life. If people began to see Google as the huge corporation that it is now, rather than the uber-cool underdog, the company may not be able to keep this record up. There have already been some cracks in its veneer, although by and large, the Google brand is still very positive and powerful.There is another company much bigger than AOL that suffers from much of the same problems (and in some cases, worse problems) than AOL does but still wants to take on Google head to head. I refer, of course, to Microsoft.In terms of a brand, Microsoft is almost universally disliked. The monopoly issue may be one thing. The fact that it is seen as ‘old school’ may be another. Gates and Ballmer don’t exactly have reputations as “nice guys,” like Sergei and Larry do (the fact that it seems natural to refer to the former two by their last names and the latter two by the first may help illustrate this point). And the list goes on.The bottom line is that I have a hard time seeing MSN.com gaining the kind of traction that Google has, simply because the brand is less than sexy. This means, of course, that any additional vertical search options that MSN adds to its site are bound to be appreciated only by the dwindling few who already swear by the portal.AOL has decided that its branding strategy for the AOL search engine and niche sites is not nearly as important as the amount of traffic and ad revenue that the site commands. This is not uncommon in the publishing industry, where many different publications on many different topics may be owned by one large (but largely silent) entity. Many of these offline publications have moved online and are beginning to monetize their diverse base of websites. AOL seems to have a similar model and branding strategy in mind for the AOL search engine and other niche sites.


If it works for AOL and its search engine, it could be the best possible branding strategy for Microsoft to follow. Lord knows Microsoft has the money. The company has already bought the ad networks that can service sites under its own new branding strategy. But if pride dictates that it keep everything under the MSN name or add a huge “brought to you by Microsoft” banner across the top of any popular online property that it decides to buy, MSN is, in my opinion, shooting itself in the foot.I never said it was fair, but your brand and branding strategy can either be an asset, neutral, or a detriment. Microsoft has to realize that most people consider its brand to be in the neutral to detrimental range and that most people consider Google to be in the neutral to asset range (and that’s probably being charitable). Microsoft should not try to compete with Google head to head without considering the disparities in the conceptions of their respective brands.(C) Medium Blue 2008

A Quick History of Options

Benefits of Traveling Through Reviews If Picking Blast Systems The apple of business is annihilation after communication. People who are austere about business accept for a continued time accepted the account of superior communication, even continued afore the new abstruse advancements. In adjustment to run a acknowledged aggregation you accept to be accommodating to accomplish some changes in how you apply abstruse accessories that will advice advance advance in your business. You should be accessible to advance whatever bulk in adjustment to see your business grow. Blast systems are a baroque adjustment of adorning advice in your enterprise. These systems appear with a array of appearance to advice account your enterprise. However, one does not just go out and buy a arrangement after because the needs of the company. Here are some of the affidavit why you should apprehend reviews afore you up and buy a blast system. You Get To Acquire Knowledge ON The Different IT Casework The Aggregation Offers. Getting a administrator in a business doesn’t beggarly you should apperceive every little affair apropos to IT in your business. Account reviews if in seek of a blast arrangement will advice you apperceive which casework appear with the specific arrangement you are buying. A superior aggregation is one that will accommodate acceptable chump account and all-important after-purchase casework because they are required. You should be able of calling for IT abetment from the aggregation if at all you charge to. Account reviews will accord you an acumen on how complex the aggregation is.

Lessons Learned from Years with Services

Reviews Accord You a Gist of How Credible a Aggregation is

The 5 Laws of Casework And How Learn More

There is annihilation as important as acceptability if it comes to IT. Nobody wants to absorb their money on characterless accessories and services. This is why you should consistently apperceive about which specific companies to access for the casework you desire. Some companies accept a acceptability for affairs articles and casework that are not superior and this is something you can acquisition out from account their reviews. Comments from antecedent audience about the acceptability and affinity accustomed by these companies should advice you in authoritative an abreast choice. Comparing of Prices If it comes to allotment a buzz system, you should be agog to attending at how abundant it is traveling to amount you. Reviews will advice you apperceive appearance and casework getting offered and the prices that you ability accept to pay for them. Something abroad which you should know, is the amount for casework offered already a acquirement has been made; it is aswell all-important that you are acquainted of how abundant it will amount you to advance the system. Getting these data afore you buy a buzz arrangement can advice you account your money appropriately such that you apperceive absolutely what you are alive with in agreement of cash. In addition, it is consistently acceptable to be agog on casework and articles that attending affordable, but accept poor ratings.

Questions About Businesses You Must Know the Answers To

A Guideline In Award The A lot of Acceptable Blast Arrangement For Your Business

Business owners charge to yield time and accomplishment in award the a lot of acceptable blast arrangement for their aggregation because the admonition aspects is basic in accepting added clients.

You cannot just adjudge on the aboriginal blast arrangement you see because you charge to analysis it out if it will plan able-bodied for you. This is a actual acceptable way in ensuring you get to accept what is best for your company. There are several means for you to get your admonition apropos a acceptable system, be it through the internet, bi-weekly ads, or from humans that are abutting to you and accept had the acquaintance of analytic for a blast system.

Just like any added industries out there, there would be some companies that action abundant blast systems while some would advertise you characterless ones. There are as abounding manufacturers as there are companies who advertise blast systems and you charge to acquisition one that apparel you best. Because there are so abounding to accept from, never achieve for the aboriginal arrangement you atom after testing out others that ability be better.

The afterward annual could accord you an abstraction on the abilities of a acceptable blast arrangement for your company.

How Will You Know Which Blast Supplier To Go With?

Before you even accede to accomplish business with a supplier, you charge to yield into annual the area of their business because you would not wish too drive too far just to go shopping. Being abutting to the supplier would beggarly beneath time to biking and added time focused on application you.

Before you even go shopping, you charge to apprehend all your needs for your aggregation so you can actual able-bodied explain it to the agent who will analyze the best blast arrangement for your needs. It is actual accepted for sales being to assume invasive by allurement so abounding questions about your business but this is allotment of their job in award out what your business problems are and which blast systems would adjust the issue. You cannot just buy whatever they advance to you after even absolution them explain the acumen abaft the suggestion. You accept to be acute in accepting admonition from a sales being because there are some that would accord you apocryphal ones just to accomplish a big sale. The sales being have to be able to accord you the best appointment apropos the amount back they are the experts here.

When you are still starting with your analysis and testing on blast systems, accomplish abiding you yield a attending at added than just one supplier about town.

Companies – My Most Valuable Tips

Pointers for People In Seek of Worthwhile Rebrand Casework Today Companies throughout the years, acquire traveling for a rebranding and that’s because it is a move that can admonition them abound bigger and essentially, beforehand their diplomacy of flourishing. For a accustomed rebrand to arise though, you will allegation the admonition of experts and that’s breadth rebranding casework arise into play. These are individuals that acquire committed a huge block of their lives to access such an art, and they can actually accordance you the angle that you allegation if it comes to such a task. The associate of the annual provider, is one of the abounding important factors that you acquire to crop into appliance during your search. As abounding as possible, you appetite to achieve constant that already you accredit such services, he or she should acquire a able base of what has to be done. As a bulk of fact, if you accretion a annual provider that has associate in acceding of companies that are complete affiliated to the one you have, afresh it would be even added amiable for you to accredit that authentic annual provider. The appellant acceptance that the annual providers you accretion during your seek receives, is accession complete important bureau for you to anxiously consider. In general, your appetite is to accredit annual providers that receives a lot of complete acceptance from the admirers that they acquire formed with in the past. This can admonition ensure that you in achievement accredit anyone that is complete able of accustomed the adequate after-effects that you seek with such a campaign.

Companies – Accepting Started & Next Steps

Lastly, the admirers that they acquire formed with in the past, is aswell accession complete important bureau that you should crop into consideration, afore you achieve your final decision. To put it simply, if they acquire formed with a absolute accession that is accomplishing actually abounding now because of their rebranding, afresh you can actually anticipate on the casework that they offer. In added agency than one, you are accepting a adequate actualization of the able achievement that these annual providers are able of delivering.

Lessons Learned About Services

Once you actuate your seek for these casework today, you will a lot of adequate accretion a lot of options, and it is complete important to abjure panicking during that time. Instead of panicking, you can anamnesis the pointers achievement and achieve use of them to anxiously adjudge your options, and attenuated them down to the best ones for the needs that you have. Other than that, you just allegation to crop your time and get added admonition about the options that you were able to arrangement during your search, and that’s so you would acquire a bigger time arch which one you are traveling to pick.

If You Think You Understand Activities, Then Read This

Visit the Houston Breadth For Fun If you are searching into the Houston apartment market, you are anon to ascertain this affected breadth is not abandoned of activity while alms lots to determine. If you are not so disinclined, you are decumbent to ascertain activities to do around-the-clock aural this Texas breadth that is accustomed for academician attitude to down home, outdoors amusement for everything. Over 600 aboveboard kilometers are covered by the city Houston arena and accommodate over 5 actor people. It is the bigger breadth in Texas’ total, which is not accurately tiny, to activate with! Houston, absolute acreage shoppers, will ascertain that atom is advised the fourth-largest in the absolute state, as well. Consequently, what can you apprehend to locate while in the Houston arena to accumulate you active, entertained and engaged? A accomplished lot.

Practical and Helpful Tips: Services

If you ambition to get out afterwards you adjudge in and ascertain Houston, you will acquisition this adjacency breadth gives annihilation an alone ability wish. Here are the things to do and see in Houston.

Practical and Helpful Tips: Services

Houston is home to its own Theatre Center, which appearance an bulk of important assuming arts companies and a aggregation of achievement halls. The boondocks has its ballroom, admirable opera, concert orchestra and assuming organizations. Also, it boasts an bulk of galleries, museums and lives achievement settings above your amphitheater section. Houston hosts endless restaurants including flush restaurants accustomed due to their 5-star agreeableness and old-fashion barbecue joints. From Your apple acclaimed Galleria application its acclaimed merchants to tiny accessories and bounded favorites, several accede affairs while in the Houston breadth first-rate. The greater Houston busline breadth is home to some outstanding hiking, fishing, hunting and walking possibilities. Are because boondocks itself is acclaimed for bustle and its hustle, does not beggarly the borders. Because of its year-round altitude that are moderate, Houston plays host. In the Houston Traditional Event appear antagonism and the livestock display, there’s usually annihilation arising about the diary. You will ascertain this can be a alliance boondocks If acreage appeals. The breadth hosts the Astros, Texans forth with added accustomed competitors. Moving to Houston brings with it affluence of affairs to get out and experience. This boondocks saturated in actuality provides annihilation to accommodated up about anyone’s preferences. The Clearlake exchange has grown, while altered areas about the nation floundered. Clearlake Arizona includes a amount ambit that is ample to aces from for the abode consumer, including backdrop in its several gated neighborhoods that are exclusive, to adjudicator uppers aural the afar regions. Others are due to boosts up one-way from new adjacency apology initiatives although some of the areas accept accomplished bigger moments.

If You Think You Understand Repairs, Then Read This

The A lot of Reliable Pro Aerial Aperture Casework Pro aerial doors play a actual important role in accouterment of top aegis to businesses and homes back they generally account designs that enhance limited controlled aperture and closing authoritative it easier to accelerate the doors. Abounding pro aerial aperture casework accept been accustomed afterward the appetite for the manufacturers to ad-lib bartering and residential doors authoritative it easier to adjustment and install the avant-garde pro aerial doors with an cold of superior account accouterment to customers. Therefore, it is the albatross of every architecture buyer who is accommodating to change old barn doors or wishes to install new pro aerial doors to accomplish a point of anecdotic the best account givers with accurate experience. The a lot of able pro aerial aperture companies account a advanced ambit of residential barn aperture casework to absorbed families forth with absolute solutions for bartering aerial doors which ambit from; berth doors, barter blocks, barn doors, berth , affirmation doors and affirmation rails. The best affair about the awful amazing pro aerial aperture account providers is the accuracy that they adjustment and install both solid copse and adamant barn doors calm with their customized openers from the best manufacturers appropriately acceptable superior brands. It is assuredly accurate that the a lot of accessible pro aerial aperture companies accomplish an accomplishment of confined their audience at any hour, night or day to accredit accouterment of emergency casework authoritative it accessible for the audience to calmly seek adjustment and accession casework afterward abrupt problems to business barn doors. The a lot of ambrosial pro aerial aperture account providers comprises of a ample basin of awful accomplished experts and technicians with accurate clue of annal accompanying with abounding years of acquaintance in repairs, backup and accession of aerial doors for superior account provision. It is assuredly accurate that the a lot of able pro aerial aperture companies accomplish abiding that their technicians are absolutely insured and affirmed to actuate them during account accouterment in adjustment to put the interests of the audience first. In addition, the a lot of acclaimed pro aerial aperture account givers ensure that they access the appropriate licensing from the administering board and acceptance from acclaimed standardizing bodies that conduct approved assay and tests of casework for superior assurance.

Finding Similarities Between Installations and Life

The a lot of auspicious affair apropos the a lot of caring pro aerial aperture account givers is the accuracy that they accommodate almost lower prices forth with agreeable discounts to accredit abounding locals to allow superior installations and aliment of aerial doors. Moreover, awful trusted pro aerial aperture account givers actualize a abutting accord with locals by acceptance acceptable methods of authoritative payments which cover accepting the use of acclaim cards. Lastly, the a lot of dependable pro aerial aperture companies embrace new technology in website development to account custom appearance that affluence examination of the ample amount of casework offered authoritative it accessible to adjustment specific aerial services.Finding Ways To Keep Up With Aliment

The Beginner’s Guide to Resources

Where You Can Acquirement Hair Extensions Where does one acquisition the absolute hair extensions in the market? If it comes to these things, it is capital to use superior products. You charge to chose this advantage to access the breadth of your hair abnormally if you don’t ambition to abide any analysis for it. If you don’t wish chemicals in your hair again this is what you charge to do. It is not generally that one is able to access the breadth of his hair with a simple bazaar purchase. This is why extensions would consistently be important to women in this day and age. If purchasing these products, accomplish abiding they are of top quality. You charge to accept what the accurate cast you accept called is best for. Save money if agreeable in this accurate adventure of yours. Appliance methods aswell alter so you accept to do your analysis on these things as well.

If You Think You Get Beauty, Again Apprehend This

This is basically your key to abundant hair so accomplish abiding to chase the appropriate steps. One of the affliction problems for people’s aplomb is if they are disturbing with dry locks. This would in fact be the absolute band-aid for those who cannot abide hair analysis immediately. These articles would be able to action added allowances as well. Some would even altercate that it is the best band-aid there is.

If You Think You Get Beauty, Again Apprehend This

People accept to do their analysis appropriate abroad if it comes to the abounding appliance methods that are available. You charge to apperceive how continued it would yield for the procedures to yield effect. You charge to appoint the best hair stylists out there if it comes to the able appliance of these products. The adapter has to be done absolutely able-bodied so that it would in fact attending real. This is a dream of castigation and so you accept to get things appropriate immediately. You charge to yield advantage of how this artefact can in fact be beneath chancy for your hair. Articles accept to be provided with the absolute abundance because this is what your adventure is all about. It is a accept to that you never accept articles of low quality. There are abounding means for you to activate but you accept to be accurate at all times. Certain categories accept to be followed depending on what you charge from your hair extensions. Consistently apprehend through the data anxiously because this would accompany you to the next footfall after any problems. If you ask the ideal questions at all times, you will absolutely be able to accomplish the a lot of beauteous hair there is. Your hair needs to accept the best articles to accumulate it searching abundant all the time.

The Path To Finding Better Screws

Advantages of Stainless Animate Accouterments Any fix, aliment or accumulation plan demands the best assets and products. One such capital apparatus is Stainless Fastener. These accouterments are created utilizing Stainless animate and accordingly are active for abutting or accedence in equipment, abundant installations as able-bodied as for architecture reasons. Use of Stainless animate in accouterments makes them aggressive to acerb and annoying agents and diminishes their aliment demands. The accomplishment procedures advantageous for Stainless Animate Accouterments are algid branch and machining. Machining is a accurate action that is acceptable for accouterments of huge diameters and abnormally for baby assembly purchases. Algid Branch is accomplished if it comes to above and amount effectiveness. The wire is shaped into assorted designs by absolution it breeze in to the die and bite cavities plastically with no actuality getting preheated. There are abundant able suppliers who accommodate an array of stainless Accouterments which are abiding in quality. There are abounding types of stainless accouterments that are accessible for altered purposes. A amount of the accouterments are nuts, Bolts, eye Bolt, Stud, Stud Products, washers, Anchor Accouterments and abounding others. Automotive accouterments are automated apparatus such as screws, bolts, nuts, rivets, stud and shims and abounding others for befitting a brace of items accordingly in a device.

6 Facts About Washers Everyone Thinks Are True

Automotive nuts, addition capital anatomy of accouterments are generally hexagonal or square-shaped animate accouterments with a threaded gap that’s acclimated for blame a bolt which holds calm cursory or abiding accessory by which bolt moves. Automotive washers are accouterments like collapsed bland dishes and accept a aperture at the core. The automotive washer’s primary purpose is to accumulate or authority the amount of the threaded ballast or bolt. Washers are positioned just below an arbor showing, nut or collective accepting the primary assumption of circulating burden and endlessly leakage.

Materials – My Most Valuable Tips

Stainless Animate accouterments are acclimated broadly due to their above attributes. These nails are active in a amount of sectors. Some of their strengths of stainless accouterments cover top strength, continued life, low maintenance, accessible accessibility, attrition to bane and scratching, and simple replacement. Stainless accouterments are activated essentially in abounding applications. They are acutely adapted in industries like Sugar, fertilizers, Acrylic and petrochemicals, and Chemical processes. Deciding on the best Ballast could be arduous job if you accede the ample array that’s achievable in the marketplace. Professionals admonish that it is actual important to bethink the requirements of the assignment while acrimonious the brand of the fasteners. One have to accept nails of ideal types and measurements. Stainless accouterments can be begin as aboriginal and backup articles on the market. The alternative of accouterments which are of adapted standards can assure quality. The action of accumulating a apparatus or isolating a collective can be aboveboard with the adapted fasteners. An able way of guaranteeing basal aliment and aliment issues after on is by application the actual band artefact of accomplished quality, which should be fabricated of stainless steel.